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Set up your studio

Build first. Go live when you're ready. Start with the work you want clients to see, a few clear services and a way to get in touch. Your page stays private while you prepare it, so it doesn't need to be finished in one sitting. Account creation needs no card; business verification comes before publishing.

Create your account

Create your account with Continue with Google, or use email and password and open the verification email before signing in to Studio. Account creation needs no card. Compare plans and fees to choose the right fit for you and your team.

If the email has not arrived, check spam and confirm the address before requesting another. Account setup covers the first steps.

Add your studio and artists

Write as you would introduce your studio to someone who has just found your work. A short bio and a few chosen examples are easier to start with than trying to show every tattoo you've made.

  1. Choose your business type, name and page address, then Create studio. Profile details can wait; your page stays hidden.
  2. Follow Next step on the dashboard. Save a short bio in Profile and a city or postcode in Contact & location. A full street address is optional.
  3. Open Settings → Artists, add or select the artist, and complete their profile. Make at least one artist public. Artist accounts use their own Artist profile settings. Portfolio images are optional.
  4. Review new portfolio uploads before making them public. Check that you have permission to share client photos.
  5. Invite the people who will manage enquiries. Every plan includes team roles and non-artist staff; you can prepare the team before subscribing.

Add services and working hours

Open Services and add a few clear offerings, with a base price, duration and deposit requirement. Choose Show on public page for services you want clients to see, then save.

Open Booking hours, select the artist and set weekly working hours. Add holidays and breaks under Time off. Clients send preferred dates; your team agrees the final appointment.

If artists share physical space, optionally set up named stations and publish who is working in Studio schedule. Review existing commitments before enabling capacity checks. Solo artists can keep using artist calendars without creating stations. Studio space and stations explains both setups.

Services · Booking hours

Preview before going live

Choose Preview studio page on your dashboard to see your saved work and services before publishing. Your page stays private while you prepare it. You can show a trusted colleague the full preview link without asking them to create an account; it expires after roughly 5–10 minutes.

Preview lets you review the page and enquiry form. It does not enable enquiry submissions, orders or payments. Preview your studio page explains what to check and how to get a fresh link.

Choose the monthly plan that fits your team when you're ready to use the booking workspace. You can prepare merchandise privately; publishing and selling requires an active subscription, and you can compare all plans and fees before subscribing.

Prepare your enquiry form

Think about the questions you would ask in a first conversation. Ask for the details that help you understand the idea, with the later booking and preparation steps kept separate.

Open Settings → Booking setup → Enquiry form and review the questions clients will see. Ask for what you need to discuss the tattoo. Keep medical details, ID and procedure consent in your studio's existing process.

Clients enter contact details first, then their idea, body area and rough size. They can attach private screenshots or artwork, add inspiration links and open an optional placement guide. Budget and preferred dates follow, then Review before anything is sent. Reference visibility and requirements follow your enquiry-form settings.

Terms & cancellation and Session checklist cover later stages of the booking. They do not add questions or an agreement checkbox to the initial enquiry. Quote follow-up timing is under Settings → Automations.

Booking setup explains these settings.

Verify your business

This is a launch step. You can keep working on your page and preview while verification is in progress.

Open Settings → Business verification and save your Legal seller, including the legal name, company number where applicable and public customer contact details. Then complete Stripe’s identity checks and upload any requested documents in Stripe. Return to Studio and Refresh status. Your page stays hidden until Stripe verification, the seller identity check and any earlier payment-link cleanup are complete. Limited-company registration details need independent InkWell review. Your public studio brand and location can differ from the legal seller’s name and correspondence address. Connect Stripe explains the full flow.

Check and share your page

Choose Preview studio page and check your details and services. Then choose Review publishing on the dashboard, turn on Public visibility and save. Resolve any publishing checks shown in Studio.

Once your page is public and accepting requests, open its link while signed out on a phone and send a clearly labelled practice enquiry with a screenshot and an inspiration link. Check that it appears in Requests, open its Images section and confirm the customer acknowledgement and studio notification arrived. The emails show reference counts; images remain in the private request.

Copy the public link to your social profiles, website or email signature. For a flash launch, share a listed service’s request link to preselect it in the form. Any active subscription can also connect a domain you own. Use a clear invitation such as “Send your tattoo idea”. Sharing your enquiry link covers links and printed QR codes.

Handle your first enquiry

Review the brief, uploaded images, reference links and any saved placement guide in Requests. Assign the enquiry owner and artist, then save a quote in Payments. Choose Draft reply with saved quote, review it in Conversation and send when ready. Clients receive a private link to read and reply without an account; you read their replies in Studio. Client conversations explains the full flow.

Share the reviewed booking terms or record agreement through your external process. Agree the artist, price and time, then book the appointment in Session. A saved plan does not reserve time, and a payment does not automatically book an appointment.

When online payments are enabled for your studio, you can request a deposit, the full agreed price or the remaining balance through Stripe. If collection is switched off, keep your existing payment arrangements. Client payments explains the steps and fees.

Continue with the first booking checklist. If you're unsure which step to take next, tell Support where you've reached.

Related help

Choose your next step

Pick the guide for what you need to do next, from building your page to looking after a client.

Make a start with your own studio.

Start with your work and a few clear services. Build and preview your private page, then follow the launch steps when you're ready to welcome clients. No card or business verification needed to get started. Choose your monthly plan when you're ready.

Set up InkWell yourself. No call required. Want a hand? Optional setup help