Studio profile

Your page should feel like the person or studio behind the work. Use your own words, choose images you're happy to share and help a new client understand what you enjoy tattooing. A clear, honest introduction is a good place to start.

What clients see

Your studio profile is the public identity clients see when they visit your InkWell page.

Add your name, bio, location and contact details. Manage portfolio images in each artist profile; public images also appear in the studio gallery.

If you operate as a solo artist, your studio profile represents you. If you run a multi-artist shop, the studio profile represents the business, with individual artist profiles within it.

Help clients get to know you

Imagine someone seeing your work for the first time. Help them recognise your style, find your location and understand how to get in touch. Write in the same voice you'd use when welcoming them to the studio.

For example, a bio might start with “Fine-line botanicals and small blackwork pieces in Bristol”. Use your own styles and location, then add a sentence about the projects you'd like to hear about.

Update your studio profile

Open Settings → Studio profile.
Add a clear studio name that clients will recognise.
Add a bio describing your studio, style, and specialities.
Open Settings → Artists, select the artist, and upload JPG, PNG or WebP portfolio images. New uploads start hidden: review the work and client permission before making them public.
Add your location and contact details.
Add social media links.
Save, then review how your profile appears on your public page.

Your public studio name and location can differ from the legal seller’s name and correspondence address. Save those seller details in Settings → Business verification; the studio profile does not fill them automatically.

Use one studio profile per real business. If you guest at multiple studios, each studio has its own InkWell profile.

An artist's Booking tab controls whether they accept enquiries and require a consultation. Deposit and cancellation wording belongs to the studio's Booking setup → Terms & cancellation. Record the actual deposit in each booking's Payments → Quote & deposit; an artist profile does not set or override that amount.

Change your page background

Open Settings → Studio profile, choose Public page, then find Page appearance. Select Background & colour theme and save changes. You can change it after publishing; open your public page to check the saved result.

From Branding & images, Edit page appearance takes you to the same controls. Studio photos and your logo are managed separately in Branding & images.

For portfolio and studio photos, start with the original photo from your phone or camera. InkWell handles resizing. Keep the tattoo near the centre of portfolio photos; the studio photo crop preview lets you choose what stays in the picture. You do not need to calculate pixel dimensions. If a small screenshot or downloaded copy is rejected, choose the original or a clearer, larger photo.

Look at your page as a client

Can someone tell whose work they're seeing and where you tattoo?
Are the images clear on the artist page and in the studio gallery?
Do the contact details and social links lead to the right place?
Once your page is public and accepting enquiries, can a client browse your services and send their idea?

For a full setup sequence, continue with Studio location, Team and permissions, and Managing bookings.

If your page does not look right

Check that you've saved your changes and opened the correct studio page. Portfolio images belong to artist profiles, so check the artist and image visibility if work is missing from the gallery.

Replace any example text with your own words, and look again after a move or change of contact details. Your private preview is a useful place to ask a trusted colleague whether the page feels like your studio.

See Client privacy and artwork before sharing identifiable or sensitive client photos.