Privacy Policy

This Privacy Policy explains how InkWell Group Limited processes personal data when you use the InkWell platform.

InkWell Group Limited is a company registered in England and Wales under company number 16998198 (“InkWell”, “we”, “us” or “our”).

For the purposes of UK data protection law, InkWell Group Limited is a data controller in respect of personal data collected through the Platform.

If you have any questions about this Privacy Policy, you may contact us at legal@theinkwell.app.

1. Scope

This Privacy Policy applies to:

• Clients submitting booking requests through the Platform
• Artists and Studios using the Platform
• Website visitors

It does not apply to personal data processed independently by Artists or Studios outside the Platform.

2. Personal Data We Collect

2.1 Client Data

We may collect:

• Full name
• Email address
• Telephone number
• Booking request details
• Tattoo preferences and reference images
• Transaction confirmation data
• IP address
• Device and browser information

We do not store full card details. Payments are processed by Stripe.

2.2 Studio and Artist Data

We may collect:

• Studio or artist name
• Contact name
• Email address
• Telephone number
• Studio address
• Stripe account details
• Transaction data
• Subscription billing data

2.3 Technical Data

We collect technical data including:

• IP address
• Browser type
• Device type
• Operating system
• Usage analytics

This may be collected through cookies and analytics tools.

3. How We Use Personal Data

We use personal data to:

• Operate and maintain the Platform
• Process and facilitate Bookings
• Facilitate payment processing via Stripe
• Provide customer support
• Manage studio and artist accounts
• Send transactional communications
• Send marketing communications where lawful
• Prevent fraud and abuse
• Improve platform functionality
• Comply with legal obligations

4. Legal Basis for Processing

We rely on the following lawful bases under UK GDPR:

• Performance of a contract
• Legitimate interests
• Legal obligations
• Consent, where required

Legitimate interests include improving the Platform, ensuring security and preventing fraud.

5. Payment Processing

Payments are processed by Stripe.

Stripe acts as an independent data controller in respect of payment information.

Your use of Stripe is subject to Stripe’s own privacy policy and terms.

InkWell does not store full card numbers.

6. Data Sharing

We may share personal data with:

• Artists and Studios for the purpose of fulfilling Bookings
• Stripe for payment processing
• Hosting providers
• Email service providers
• Analytics providers including Google Analytics
• Professional advisers where required
• Law enforcement where legally required

We do not sell personal data.

7. International Transfers

Some service providers may process data outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place in accordance with UK GDPR.

8. Data Retention

We retain personal data only for as long as necessary to:

• Fulfil Bookings
• Maintain business records
• Comply with tax and accounting obligations
• Resolve disputes
• Meet legal requirements

Retention periods may vary depending on the type of data and regulatory requirements.

9. Marketing Communications

We may send marketing communications:

• Where you have opted in
• Where permitted under applicable electronic marketing regulations

You may unsubscribe at any time by following the unsubscribe link or contacting legal@theinkwell.app.

10. Cookies and Analytics

We use cookies and analytics tools to:

• Operate the Platform
• Measure usage
• Improve performance
• Understand user behaviour

Further information is provided in our Cookie Policy.

11. Data Security

We implement appropriate technical and organisational measures to protect personal data, including:

• Secure hosting
• Encrypted connections
• Access controls
• Payment security via Stripe

However, no online system can guarantee absolute security.

12. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request erasure in certain circumstances
• Restrict processing
• Object to processing
• Request data portability
• Withdraw consent where applicable

You may exercise these rights by contacting legal@theinkwell.app.

13. Complaints

You have the right to lodge a complaint with the Information Commissioner’s Office in the United Kingdom.

14. Changes to This Policy

We may update this Privacy Policy from time to time.

Updated versions will be published on the Platform with a revised effective date.