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Straight answers

Before you choose InkWell.

Answers about setup, plans, client enquiries and running your studio with InkWell.

No card or business verification needed to get started. Choose your monthly plan when you're ready.

Getting started

What does InkWell do?

Give clients a page to see your work and send their idea. Keep the brief, your chats, quotes, payments and diary in one workspace. You agree the work and book the session.

See how it works
What does it cost?

Solo £29/month for one active artist, Small Studio £59/month for up to five, Studio £99/month for up to ten. All features and non-artist staff included. No InkWell payment commission; Stripe processing fees are separate.

See all fees and plan features
Can I set up without a card?

Yes. Create your account without a card, add your work and services, and take a look at your private page. Choose a monthly plan in Studio when you're ready to go live. Every active subscription includes merchandise; you can prepare it privately, with readiness checks before publishing and checkout.

Do I need a call to get started?

Set up InkWell yourself. No call required. If you'd like a hand with your page, enquiry form or the way you handle bookings, we can work through it together. We'll agree a time by email.

Optional setup help
Do I need business verification to get started?

Add your work and services, set your hours and choose what to ask clients in your enquiry form. You can do this before business verification. Your page stays private while you get it ready. Business verification is a launch step: complete Stripe verification and the legal seller checks before publishing or taking customer payments. Email confirmation for an email-and-password account is separate.

See what you can prepare before going live
Can someone else view my private preview?

Yes. The preview link works without a Studio account for roughly 5–10 minutes. Share the full link with a trusted colleague while it's valid, and open Preview studio page again to get a fresh link if it expires. Anyone with a valid link can view the preview. It doesn't publish the page, accept enquiries or enable checkout, and viewing it doesn't grant access to your Studio workspace.

Read the private preview guide
What is included with my plan?

You get every feature with every active subscription: your public pages, private references, chats, quotes, booking terms, digital waivers and health questions, preparation checklists, shared calendars, reporting, domains, branding, email settings and team roles at one location. Choose a plan for one, up to five or up to ten active artists; non-artist staff are included. Online payments and merchandise checkout also need to be enabled for your studio, with Stripe ready to take payments.

Compare plans and what's included
What do I need before publishing my page?

Build and preview your page before business verification. When you're ready to go live, save your legal seller details and complete Stripe business verification and any InkWell seller review before publishing. Limited-company registration details need independent InkWell review. Publishing and online payment collection are separate steps.

Follow the studio setup guide
Can I use InkWell outside the UK?

InkWell is for UK tattoo artists and studios, with pricing in pounds sterling. Contact Support before setting up a business elsewhere.

Enquiries and bookings

Does InkWell include digital tattoo waivers?

Yes. Every paid plan includes optional digital consent and health questionnaires. Send clients a private link to your consent form and health questions. They sign with their typed name, and your team reviews the answers beside the booking before tattooing starts. Use your studio's reviewed wording and health-data privacy notice. A submission does not provide medical clearance or verify identity.

Explore digital tattoo waivers
Does the client need an account?

No. Clients add their contact details, tell you about the tattoo and share the body area, rough size and references. They add their budget and preferred dates, then check everything before sending. Sending an enquiry does not reserve an appointment or take a payment.

Can clients send screenshots and reference artwork?

Clients can attach up to 5 JPG, PNG or WebP screenshots, photos or artwork, 10MB each, alongside inspiration links. Uploaded images stay private with the enquiry; they are not published in the portfolio. Your team can open them in Images on the enquiry, as their role allows. Reference links keep the sharing settings of the website they're from.

Read about private references and artwork
Can a client show me where the tattoo will go?

Clients can choose a body area and rough size, then add an optional 3D placement guide if it helps. The artist agrees the final size and position. The guide starts closed. Clients can place a shape or choose an arm or leg sleeve; the saved guide appears with the enquiry. It is approximate coverage, not a body measurement or a final stencil.

What happens after a client sends an enquiry?

Your client gets an acknowledgement with your studio's branding, and your studio gets a link to the enquiry. The emails show the brief and reference counts; uploaded images remain in the private request. Replies to the acknowledgement go to your studio contact email, or your confirmed owner email if you haven't added one. Keep chatting through the private conversation so replies stay beside the brief. You still agree the artist, price and time before booking.

Can I book work we've agreed by phone or in person?

Book phone clients and walk-ins straight from your calendar. Choose the artist and agreed time, check there's suitable space and decide how they'll pay. Use online payment requests when enabled, or keep your usual payment arrangements. Click a free time or drag a range to start a draft. Save the agreed price and required deposit in the booking’s Payments section if you want to request payment.

Read the enquiry and booking guide
How do I keep track of enquiries that need a reply?

Search your enquiries, put the next jobs in order and see which quotes or preferred dates need a follow-up. Your team gets a quote-review reminder after seven days by default; change this in Settings → Automations. It's a prompt for your team to check the enquiry, rather than an email sent to the client.

Can InkWell remind clients about an appointment?

Every active subscription includes email reminders roughly 24 hours before an eligible appointment, controls to pause reminders and post-session follow-ups. Quote-review cues prompt your team separately; they do not automatically chase a client. SMS is not included.

Set reminders and routing
Can I remove junk or old enquiries without emailing the client?

Yes. Archive an enquiry or mark it as spam without sending a client email. You can restore it later. Neither action cancels appointments or refunds payments.

Can clients reply in InkWell?

Keep the chat going after you book. Message enquiry, phone and walk-in clients from their booking, with the original conversation still there. Share saved quotes and confirmed receipts; clients reply through a private link without an account. Unread replies enter Needs attention, including after booking. Email replies join the thread where reply capture is enabled; otherwise ask the client to use their private link.

Use private client conversations
Can I hold a time while arranging a deposit?

Where calendar holds are available, staff can hold a checked time for 24, 48 or 72 hours. A hold protects the time until its deadline; it does not send a message, request payment or create an appointment. Check any payment in progress before releasing it.

See how to hold or book a session
Can I share a link for a flash or limited offer?

Yes. Create a service or limited offer and share its request link when your page is live and accepting enquiries. It opens the form with that service selected. Offer dates control when clients can enquire; you agree the appointment separately.

Set up and share a service
Does InkWell sync with Google or Apple calendars?

InkWell uses its own artist calendars. Google and Apple calendar sync are not included. Set working hours and add time off in Studio so they are included when you check and book sessions.

Explore the appointment calendar

Artists and teams

Which plan fits a solo artist?

Solo gives you one active artist place and every feature, including reporting, custom domains and team roles. Non-artist staff are included, so you can invite someone to help without moving to a larger plan. Choose Small Studio or Studio when you need more active artist places.

Find a plan for your artists
Can I run a studio with several artists?

Yes. Share the enquiry queue and diary with your team at one location, with roles to control who can do what. Small Studio has room for up to five active artists and Studio up to ten. Choose who handles each enquiry and who'll do the tattoo. Non-artist staff are included.

Explore the shared studio workspace
Can I keep my website and Instagram?

Yes. Link to your InkWell enquiry page from your website, Instagram bio or a QR code. Every active subscription includes custom domain setup. Use a domain you control and follow the connection checks in Settings → Custom domain.

Can I sell merchandise through InkWell?

Every active subscription supports merchandise sales when checkout is enabled for your studio and Stripe is ready. You can offer studio collection or UK postage, manage orders and handle refunds. Keep your existing shop if InkWell checkout is switched off.

Payments and privacy

Can I collect tattoo deposits through InkWell?

Request deposits, full payments or remaining balances when online payments are enabled for your studio and your Stripe account is ready. If payment requests are switched off, keep your existing payment arrangements. Review the payment request before sharing it with your client. Payment and booking are separate: you still book the artist and time you have agreed.

Read the payment guide
Do I have to take the balance through InkWell?

No. You can request the remaining balance in InkWell when online payments are enabled for your studio and Stripe is ready, or agree another payment method with the client. InkWell charges no payment commission on payments through the platform or collected elsewhere.

Does connecting Stripe guarantee instant payouts?

No. When the money reaches your bank depends on your Stripe account's verification status and payout schedule. Check your Stripe account for the details and expected timing.

Can I remind a client or share their receipt?

When online payments are enabled, owners and admins can remind clients about a current unpaid request and share confirmed receipts. Check the message before sending. A reminder uses the same request and doesn't create another charge. Share saved quotes and confirmed receipts in the private booking conversation. Payment requests and receipts are not VAT invoices.

Send a payment reminder
How do I handle cancellations and no-shows?

If a client cancels or doesn't turn up, check the terms saved with their booking. Record whether to keep the payment, review an available refund or leave a task for an owner or admin to decide. Check the client notification before confirming. No-show becomes available after the start and any agreed grace period. A cancellation does not automatically return money or apply another card charge.

Review cancellations and payment decisions
Does InkWell provide tattoo-client invoices?

InkWell provides saved quotes, payment requests and confirmed payment receipts. These are not formal client VAT invoices. Use your accounting process for invoices; InkWell subscription invoices remain in Plan & billing.

Can I refund a payment collected through InkWell?

Yes. If your role has payment access, you can request a partial or full refund in Studio. Check its status to see when it's complete. You and your studio make the refund and cancellation decisions; InkWell doesn't decide whether a client is eligible.

How is personal data used?

Your clients' enquiry details are shared with your studio so you can discuss the idea and manage the booking. Our Privacy Policy explains how information is used, shared and protected, and people's rights. Optional website analytics stays off until you allow it; change your choice in Cookie settings at any time.

Read the Privacy Policy
How are tattoo references and portfolio images handled?

Your team chooses when to show reference previews. New portfolio uploads stay hidden until you review them, and InkWell removes embedded camera and location details from newly uploaded images. Sharing a reference link does not make it private. You must check that artwork is suitable before publishing; InkWell does not automatically review its content. Keep ID documents and medical records out of tattoo briefs.

Read the artwork and privacy guide
Can I cancel my InkWell subscription?

Yes. Open Settings → Plan & billing in Studio, then open subscription billing to manage cancellation. The billing portal shows when it takes effect. The Studio Terms explain subscription charges and refunds.

Read the Studio Terms

Questions or feature ideas?

Tell us how you work, or share a feature you'd find useful. We'll help you choose the right setup for your studio.

Ready to set up your studio?

Add your work and services, preview your public page and see how InkWell fits your studio.

Set up InkWell yourself. No call required.