Skip to content

Made to be recognised

Brand & press pack.

Writing about InkWell, sharing it with your studio or putting together a collaboration? Here are the files and words you need.

Download full pack

ZIP · SVG and PNG logos, app icon, press copy and brand guide

No email signup · Updated

01 / The artwork

The right logo for the space.

Use the wordmark when there’s room for the name, or the IW monogram in smaller spaces. SVGs scale cleanly; PNGs have transparent backgrounds.

InkWell app icon: white IW on ink black

A square for smaller spaces.

App icon · 1024 × 1024 px · Ink-black background

SVG PNG

02 / In a few words

A little about InkWell.

Use these descriptions in an article, directory or introduction.

In one sentence

InkWell is tattoo studio software for enquiries, phone bookings, walk-ins, private client conversations, artist calendars, studio space and payments.

The longer version

InkWell helps tattoo artists and studios manage the work around the artwork. Build a branded public page, collect detailed enquiries or book agreed phone appointments and walk-ins directly from the calendar. Keep client conversations, quotes, payment requests and confirmed receipts beside the booking. Optional station planning connects attendance, appointments and usable space; solo artists can work without stations. Studio-branded 3D placement, optional digital waivers, cancellation reviews and analytics support the studio day. Artists agree the final appointment, size and placement. Every paid plan includes every released feature, with capacity based on active artists. InkWell charges no payment commission; Stripe processing fees apply separately.

Download press copy (TXT)

03 / Colour & type

Ink, paper and a little emerald.

A restrained palette, with emerald for the moments that matter. These are our core brand colours in RGB / HEX.

  • Ink Black

    #0B0B0D

    Primary background

  • Charcoal

    #14161A

    Secondary surfaces

  • InkWell Emerald

    #19C37D

    Brand accent

  • Mist White

    #F5F7FA

    Text on dark surfaces

  • Warm Paper

    #F1EDE5

    Warm feature sections

Barlow Condensed

Marketing headlines

Your art. Your books. Your call.

Weight 600, sentence case, −0.02em tracking.

Space Grotesk

Supporting headings

Room for your next idea.

Use for smaller headings and price numerals.

Inter

Body and interface

A little less admin. More time for the work.

Use for paragraphs, navigation and product screens.

The logo is custom outlined artwork and needs no fonts. Font files are not included in the pack.

04 / Keep it InkWell

A few simple guidelines.

  1. Give the logo room.

    Keep at least one stem-width of clear space around the visible artwork. Use the IW monogram when the full wordmark would be too small to read.

  2. Choose a clear contrast.

    Use the ink-black logo on light backgrounds and the mist-white logo on dark backgrounds. The supplied app icon has its own ink-black background.

  3. Keep the artwork flat.

    Use the supplied files at their original proportions. Do not stretch, rotate, redraw, outline or add shadows, gradients, highlights or a detached ink drop.

  4. Write InkWell in copy.

    Use a capital I and W, with no space. Uppercase lettering belongs to the supplied wordmark. The logo is custom artwork; do not recreate it with a font.

  5. Use the cut with restraint.

    A small bottom-left cut is the signature on primary marketing actions. Keep supporting controls quiet. Product screens use a calmer treatment, and each studio’s own identity leads on its public pages.

Download brand guide (TXT)