INKWELL · BRAND GUIDE
Angular IW · October 2026
Updated 2026-10-19

LOGO USE
Give the logo room.
Keep at least one stem-width of clear space around the visible artwork. Use the IW monogram when the full wordmark would be too small to read.

Choose a clear contrast.
Use the ink-black logo on light backgrounds and the mist-white logo on dark backgrounds. The supplied app icon has its own ink-black background.

Keep the artwork flat.
Use the supplied files at their original proportions. Do not stretch, rotate, redraw, outline or add shadows, gradients, highlights or a detached ink drop.

Write InkWell in copy.
Use a capital I and W, with no space. Uppercase lettering belongs to the supplied wordmark. The logo is custom artwork; do not recreate it with a font.

Use the cut with restraint.
A small bottom-left cut is the signature on primary marketing actions. Keep supporting controls quiet. Product screens use a calmer treatment, and each studio’s own identity leads on its public pages.

COLOUR · RGB / HEX
Ink Black: #0B0B0D · Primary background
Charcoal: #14161A · Secondary surfaces
InkWell Emerald: #19C37D · Brand accent
Mist White: #F5F7FA · Text on dark surfaces
Warm Paper: #F1EDE5 · Warm feature sections

TYPOGRAPHY
Barlow Condensed · Marketing headlines
Weight 600, sentence case, −0.02em tracking.

Space Grotesk · Supporting headings
Use for smaller headings and price numerals.

Inter · Body and interface
Use for paragraphs, navigation and product screens.
Font files are not included. The logo SVGs are outlined artwork and need no fonts.

Latest assets and guidance: https://theinkwell.app/resources/brand-and-press